Abercrombie & Fitch targeted "Cool kids" by Offending Others

Abercrombie and Fitch is a big name in the clothing industry and it is known for the amazing muscular models who wear Abercrombie and Fitch. The targeted audience of Abercrombie & fitch is the cool, handsome and well built sexy people. The company's culture tells it pretty well, and the people know it from the start.
But there was a public outrage when the CEO of Abercrombie & Fitch said that out loud, NO CLOTHS FOR UGLY PEOPLE!

Considering that he ain't so pretty himself his statement seems a little harsh,

"In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny."

Giving this type of statement is absolutely blunt and depressing for old, plus size and ugly people but it could motivate them to look good or improve their selves too. Even though the public outrage at social media was huge, but the stock prices got a little higher by 0.35 cents even after that.